As your company moves forward, you must implement necessary changes to your website, in order to stay up-to-date with all the latest applications and features. By doing so, not only your company’s social presence will be enhanced, but the significance of the impact on the customer will also be reasonably visible. One incredible way of transforming your customer’s buying journey is through 3D product experiences. This will draw an insane amount of attention from your audience and will increase their loyalty to the brand.


Though there’s a possibility that you might be doubting yourself, thinking if you are even prepared for such high-intensity project. Well apparently, you’re not the only one asking such questions. But don’t worry, this guide will help you asses if your company/business is ready for a 3D E-commerce project.

1. 3D ready products


Before starting a 3D e-commerce project, you need to ensure that you understand what sort of project you will be working at. And the first question that arises when you talk about 3D projects, Are my products ready for 3D? But wait, how would one determine its’ product’s 3D readiness? The answer to this question can be deduced by assessing the following elements.

➢ Is there any existing CAD or 3D files of your products?
➢ Does your company have an inventory of the materials which were used in the manufacturing process?
➢ Have your company come up with the rules for selling of the products?

2. Are you familiar with the ROI of an interactive 3D experience?


You should be able to assess the expected return on ROI. Ask yourself this: What is my primary objective in pursuing this project? How big of an impact will it have on the top-line growth and bottom-line savings? All the businesses and companies should be able to answer this.
The top-line (Revenue Growth) consists of a few important factors, such as the increase in conversion rates, Brand Loyalty, and Brand Awareness. Whereas, the bottom-line (Cost-Savings) consists of the following factors: The reduction in Digital Photography expense, reduction in returns, and Mitigation of order errors. Now, here’s what you need to do to complete this step.

•  Carefully analyze the impact of Top-Line revenue growth.
•  Analyze the impact of Bottom-Line cost savings.

3. Is this the perfect time?

To make a business successful, your timing has to be spot-on. And the same holds true when you’re thinking of implementing 3D product visualization. But how to know when’s the perfect time for deploying a particular technology? It is undoubtedly a little complicated, but by answering the following questions, you’ll be able to reach a final decision.

Is it feasible to implement 3D technology at the end of the quarter?

When will implementing a new technology be most fruitful?

Does your company have to abide by certain budget timelines?

How often do you have to submit the budget request?

4. Managing 3D assets

This is the last and most crucial part of the process. What will happen if there’s a change in the product catalog as the time goes on? What will you do on the release of new products? See, it is incredibly tough to plan for the long term when short-term benefits are staring right at you. But don’t skip this step, come what may. Because digital asset management is equally as important as anything else.

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